On 22 March 2021, World Water Day, global water technology company Xylem teamed up with Man City Football Group’s global foundation programme, Cityzens Giving, to empower a network of 100 Young Leaders to deliver innovative projects that will use football to provide vital water education to 5,000 young people in five cities around the world.
Over the next twelve months, the youth-led projects - located in Mumbai, Sao Paulo, New York, Cape Town and Shanghai - will provide essential education on water, sanitation and hygiene through specially adapted football games.
In addition, young leaders will identify a water challenge specific to their city and creatively use the power of football to educate young people on this issue. Through their partnership with Manchester City, New York City FC, and Mumbai City FC, Xylem aims to raise awareness about pressing global water challenges and solutions.
I lead the design direction and rollout on a range of digital marketing suite of assets including: a homepage takeover, ROS ads, Emails, and Key Visuals. The aim: to spread awareness of world water challenges, encouraging the public to take action towards a sustainable water future.