In the final months of 2024, I led the design and development of a custom Cadbury brand store for the Secret Santa campaign.
The focus was on creating a festive, interactive experience that captured the Christmas gifting spirit while showcasing Cadbury’s products. The store was seamlessly integrated with the wider campaign, including a prominent feature on the Amazon home page, driving visibility and engagement during the peak holiday shopping season. The aim was to offer a fun and easy shopping journey, putting Cadbury at the heart of Christmas gifting.
Client: Cadbury, Mondelez UK
