With inspiration from MLB's All-Star Home Run Derby, MLB Home Run Derby X will take Major League Baseball to London, Seoul and Mexico City in 2022. While the game is driven by home runs, live musics and ballpark culture take the show to the next level. In the months that lead up to the event, I was asked to roll out the look and feel of the campaign across a range of marketing material, including: social, display ads, newsletters.
Agency: Cake
Year 2021
