In 2020, Toolstation gave their trade customers the option of opening a new trade credit account, which gave their self-employed customers a much needed buffer to continue running their businesses smoothly in during a pandemic. 
Toolstation asked the team at Havas Helia to design a suite of digital marketing collateral that would reach their intended consumer and drive applications for the new trade credit account, namely a set of creative and functional emails, and a landing page consumers would be driven towards to make their application.
I designed the set of visuals and layouts for this specific suite of emails, and the corresponding landing page, in addition to being responsible for the art direction on campaign specific emails.
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