Philip Morris International (PMI) has developed and produced several heated tobacco products (HTPs) under its IQOS brand. Also known as tobacco heating systems and heat-not-burn products, PMI’s HTPs were first launched in Japan in 2016 and are currently available in 69 markets worldwide. PMI estimates that 12.7 million* adult smokers have already switched to IQOS HTPs and stopped smoking.
PMI’s HTPs heat the tobacco just enough to release a nicotine-containing vapour but without burning the tobacco.
As a lead digital designer working on the IQOS brand, I designed microsites, paid ads, social media campaigns, email campaigns and marketing concepts.
Agency: Brave
Year 2022
