Diageo One was designed to support retail outlet owners and managers in growing their businesses. I was hired as Senior UI Designer to give the Diageo One website a visual design refresh to align with it's rebrand, that takes on a lighter, fresher, more modern approach to it's communication through digital and marketing.
The Diageo One brand was inspired by the tone of voice of the master brand, Diageo, one that is confident, emotive, premium and energising. The new brand lives across many different channels, so it was my responsibility to help to create consistency for customers in the form of marketing guidelines, informing best practices and showing how the communications meets the varying audience expectations and behaviours.
Deliverables include: Website refresh (multiple viewports), Social Media Concepts and Creation, Email Design, Trade Press Marketing Design and Presentations.
Agency: Critical Mass